Label creates €285 ‘chômeur’ jumper
Fashion label Le Léon’s cashmere sweater is the latest thing for the tired ironic wardrobe tastes of hipsters
FRENCH hipsters have a new must-have item to go in their ironic wardrobes – a €285 Cashmere pullover labeled ‘chômeur’.
Journalist Dom Bochel Guégan, writing in the Nouvel Observator said the Le Léon label behind the design even turned to the 18th century to advertise its new range, with a campaign which depicts a skinny white ‘bo–bo’ hipster accompanied by two black street cleaners.
Le Léon leans heavily on its French origins, its symbol being not one, but two baguettes, and a beret, on red white and blue.
Other sweaters include salopette (possibly a pun, jury’s out), cocotte-minute (pressure cooker), grande gueule (big mouth, not really a pun) or purée jambon (a children’s meal, or 'messed up idiot').
The pullover has already caught the eye of Le Parisian Hipster which tweeted that it loves the “slightly provocative” jumper.
Guégan immediately points out that John Galliano did a similar thing 13 years ago when he dressed up his models in bottles and rubbish for his SDF range. Sadly for him it caused little to no controversy.