Appellation system not working out for French cheese

Plenty of choice... but big business has taken over the cheese board by buying independent producers and then smothering rivals

Multinationals are making a mockery of the appellation system for traditional products, says Véronique Richez-Lerouge

France’s pioneering Appellations d’Origine Contrôlée (AOC) certification system began in 1905 with the aim of protecting the country’s traditional agricultural products.

The plan was for a spirit of fair and collective economic development for these distinctive products, with defined criteria of both quality and geography.

In spite of a rigorous legal arsenal to stop the production of counterfeit products, France has not been able to prevent the intrusion of multinationals ...

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