Growing trend is for a simple life in the country

Many people move to France in search of a slower “less-is-more” lifestyle with consumerism taking a backseat to family and reduced stress. Now this is becoming the target of more and more French people.

Marc Halévy’s book, Simplicité Et Minimalisme, looks at this trend in detail.

He says early adopters tend to be between 30 and 50, middle-class and well-educated and living in rural areas, but the lifestyle has been adopted by people of all ages, from teenagers to the retired.

They avoid processed foods, preferring to buy seasonal goods from local producers, are keen recyclers who make and mend rather than replace, and they make their own cleaning and personal hygiene products. They also tend to prefer public transport.

“I would estimate that in Europe around 20-25% of households are changing in some way their approach to life, aiming to live more simply, more ...

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