French supermarkets’ foire aux vins sales drop

Wine sales plummeted in the autumn foires aux vins, traditionally a strong period.

They fell 10% on average but champagne was badly affected, down 34%. Bordeaux, the biggest seller in red wine, fell 8.6%, though white wine was up by 1%.

These autumn sales usually make up 15% of supermarkets’ annual sales – around €100million for Leclerc alone.

A study by analysts Nielsen of the foires in September and October across supermarkets and corner shops blames ...

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