‘Made in France’ costs more but boosts sales

The Made in France label is increasingly being regarded as a mark of quality, but France is way behind Germany when it comes to this type of marketing model

“Made in France” is no longer just a political slogan – it is now an important marketing boost for businesses and more and more firms are using it.

Customers are saying the higher prices charged are worth it for the better quality and perceived boost to the economy.

Fabienne Delahaye, president of the annual Made in France (MIF) trade show, said: “People who buy items labelled ‘MIF’ realise that, although a supermarket ticket says you can buy three pairs of pants made in Bangladesh for €7, the real price is much higher.

“People know there is an environmental, human and employment cost when you buy something ...

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