New Air France airline aims for mid-market

A deal with pilots and cabin crew has given Air France/KLM the green light to start a new ‘hybrid’ airline operating online-only booking to cut costs but still offering similar services to Air France.

Called Joon, it will fly out of Paris Charles-de-Gaulle and target the market between traditional airlines and low-cost Ryanair and Easyjet by working online and hiring lower-paid cabin crew.

It will target ‘Millenials,’ the 18-35 year-old market where Air France says it has missed out – with Joon offering “more than just a flight and a fare... a global travel experience”.

Six medium-haul aircraft will start from Charles-de-Gaulle this autumn, followed by three or four ...

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