Shoppers force up food quality in France

Pressure from shoppers for safer and better quality supermarket food is working – with price no longer the only selling point, an industry whistleblower believes.

Christophe Brusset, who worked as a food buyer for 25 years said: “For the first time I have heard a supermarket ad on the radio using quality as the main argument and not price.

“It is a sign that pressure from the public for better and safer food is finally getting through.”

Mr Brusset has written ...

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