Authors who ‘do a Mayle’ continue to sell... and sell
It has been a literary phenomenon for nearly 30 years, but readers cannot get enough of uplifting personal French adventures telling, essentially, the same story as Peter Mayle did
Author Peter Mayle died, aged 78, in hospital near his home in Provence, the region he made famous in A Year in Provence and many other books.
The former copywriter discovered a new life when he moved to Luberon to write a book but distractions from ‘the farmer next door, the mushroom hunter and the lady with the frustrated donkey’ meant it was never written.
His agent said to forget the first idea and write about the distractions.
Here Michael Delahaye looks at some of the books he inspired with A Year in Provence.
On my desk is a key document in the publishing history: a newspaper article from 1987.
The writer tells of the time he worked in New York. He was late for an appointment and the cabbie had just dropped him off a block away from his destination: “I stood on the corner of 44th and Madison, fraught and dripping, and made a resolution to uncomplicate my life.”
That dripping, resolute man was an advertising executive called Peter Mayle – and we know what happened next. The article became a book and A Year in Provence was published.
Peter Mayle died in January but he had given birth to a new literary genre – the ‘Escape to France’ saga. Today, it is still going, stronger than ever.
As my Amazon in-box daily testifies, there are now scores of books by people who have ‘done a Mayle’.
The story is invariably, uncannily, the same: the author – English, American or Australian – decides there must be more to life than the daily commute. In a moment of madness, they throw in the job, sell the house and buy, singly or with plucky family in tow, a tumbledown ruin.
There follow months of alternating despair and hilarity as our heroes battle builders, bureaucracy and, not least, the French language (opportunity here for some old chestnuts, like asking the local épicier if he puts preservatives in his jam). Crisis follows crisis, relationships crumble… but in the end it turns out to have all been worthwhile. No pain, no gain. Or, as the French say, ‘on n’a rien sans rien’.
It is easy to mock but, though the books may be formulaic, they are addictively readable. In fact, predictability is the key – think Mills & Boon.
There is the pleasure of recognition for those who have been through it. For those who have not, there is the vicarious pleasure of seeing others take the risk and live the dream, knowing that if it turns into a nightmare they can wake up.
But back to the beginning… Peter Mayle was not the sole pioneer.
Around the same time as A Year in Provence, Ruth Silvestre, already a children’s author, was writing her family’s story of buying a second home in Lot-et-Garonne. The result, A House in the Sunflowers, came out two years after Mayle’s book. It is less about selling the dream than living the life.
For nearly 30 years, Ruth and her family shared the challenges of their farming neighbours, always ready to muck in: “Our first summer, there they were – parents, grandparents and kids – collecting all the straw bales in that massive field. And we thought, ‘Blimey, what a job!’. We were fed up with wiping away damp cobwebs, so we said, ‘We’ll go and help them.’ It was the best thing we ever did.”
Ruth’s husband, illustrator Michael Grater, died in 2003 but she, now in her late 80s, still spends the summer months at Bel-Air de Grèzelongue.
The book, meanwhile, has grown into ‘The Sunflowers Trilogy’. All three volumes are still in print.
When we met at the house, I marvelled at her powers of recall. “Ah, I keep a diary,” she said. “I want to write something down when it’s just happened. Before I go to sleep or whatever, I scribble. I’ve always written things down.”
And no fear of computers… “People say, ‘Oh, I can’t bear a computer’ – but, if you’re like me and you read the first two paragraphs and you think, ‘That one shouldn’t be there, it should be up there’ – it’s done in a flash!”
A whole new generation of writers has followed – most recently, the self-publishers. Now anybody who has ever bought a house in France can tell their story – without agent, publisher, printer… or financial risk.
Among them are David and Wendy Prothero.
David’s book, A Garden in Sarlat, tells of their own ‘moment of madness’ back in 2008.
They were in their late-40s, living in Yorkshire, both self-employed, working ever harder but earning less. David’s photography business was being undercut by the digital revolution while Wendy’s work as an event organiser was hit by the financial crisis: “The first thing that went out of the window was the jollies. Even my regular clients were pulling back’.”
But, wherever they escaped to, early retirement was not an option.
Through a chance encounter, they bought a neglected 200-year old house in Dordogne, did it up and, a decade on, are running one of the most successful B&Bs in the region, Le Jardin in Sarlat.
In 2016, they won a TripAdvisor Travellers’ Choice award.
David said it was the guests who prompted him to write: “We’d sit on the porch chatting and they’d ask: ‘Why did you choose Sarlat?... How did you get here?’
“So many people said, ‘That’s amazing, you really should write a book.’ Then Wendy started nagging me and in the end I thought, ‘OK, I will!’”
The book came out just before Christmas 2016, both in Kindle and paperback. Expecting to sell maybe a couple of hundred copies, David is amazed to have sold 2,000, in the first year: “I think I make on average about €3 on each one I sell.”
David had no professional writing experience or qualifications, unless you count an English O-Level. He is proof that, if you have a story to tell, and you tell it well, self-publishing can make you a modest mint.
Why, then, despite the hundreds of thousands of French who have moved to the UK, have I yet to receive an email from Amazon recommending the likes of a French Tout Bon, Tunbridge Wells or Sacré Bleu, Bognor?
The Sunflowers Trilogy by Ruth Silvestre is published by Allison & Busby; also available on Kindle
A Garden in Sarlat by David Prothero is available through Amazon, both paperback and Kindle
Tips for the self-publisher
Keep a diary or notebook. Record not just details of events but snatches of conversation
Use a computer. The key to writing is re-writing
Edit yourself, ruthlessly. You may be fascinated by that meal at the South Mimms service area on the way to Dover – but will your readers be?
Self-publishing may be DIY but your text should be 100% professional. You are expecting people to pay for your work. Therefore…
Get others to proofread your manuscript – somebody whose literacy you trust. Consider paying a professional. Spellcheck will not pick up ‘knave’ when you mean ‘nave’
Be prepared to be published and damned. Customer reviews on Amazon can be devastating. If you cannot take it, do not put it out there
Be careful what you say about whom. Self-publishers are not exempt from the laws of defamation… or copyright
Never, ever use the word ‘lovely’
Michael Delahaye is the author of three commercially published novels and numerous articles on living in France.