Film deals promise big money for local tourism

Dunkirk by Christopher Nolan
Visitors are up 25% since Christopher Nolan’s Second World War epic Dunkirk was filmed in and around the town

Thousands flock to the Riviera for May’s Cannes Film Festival but French towns are now seeing a tourism boost from being the location for a film... like Dunkirk, where visitor numbers rose 25% after the film

More French and foreign films are being made on location in France and it has led to a rise in tourists as films allow people to travel via their images and encourages them to go on to visit the places where the films were set.

Increased tax incentives have seen more films shot in France with the Centre National du Cinéma (CNC) saying that in 2015, when filmmakers received a 20% tax credit, cameras rolled for 5,013 days – the next year, after a 30% tax credit was brought in, this rose to 5,561 days. This has increased the attractiveness and competitiveness of filming in France and French companies are now less interested in going to Eastern Europe, Belgium or Luxem­bourg to cut their costs, and foreign producers also now want to come. “The impact of the diffusion of images of our countryside across the world has had a considerable impact,” said CNC president Frédérique Bredin at an audiovisual industry event at the Paris Images Tradeshow.

Regions and cities are delighted, as they see their skills ...

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