A year in a French vineyard - February 2019

Vigneron Jonathan Hesford on what makes some wines more desirable than others 

Last month I tried to lay out the reasons why some wines cost a lot more to produce than others. However, production costs do not always account for how a particular wine is priced in the market or why people are prepared to pay more for some bottles than others.

There are several reasons why a wine might be a lot more valuable to the customer than the production cost implies. The first is flavour and the second is desirability.

The enjoyment of a bottle wine is not determined by production costs. All the things I mentioned last month such as farming methods, yield, winemaking equipment, barrel-ageing and quality of packaging do not necessarily make a wine smell or taste any better. We have all ...

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