A word in your ear from the podcasting pioneers

Julien Neuville and Lauren Bastide from Nouvelles Ecoutes podcasts

Every edition we assess an aspect of the French zeitgeist. This month: the huge popularity of downloadable audio, by Jane Hanks

Podcasts are popular in France. An opinion poll by OpinionWay in 2017 showed that 39% of the population have listened to a podcast, at least once. That compares with 11% for the winter of 2017 in the UK where the phenomenon started earlier.

The word podcast entered the language in 2004 and it is a contraction of ipod and broadcast. There is a French word, balado, but it has not caught on. 

There are two types. Most are free. There are radio programmes, which have already been broadcast and are downloaded later by the listener. Radio France, which had its highest audience figures ever in November/ ...

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