It’s tourism, Jim – but not as you may know it...

Every edition we assess an emerging aspect of French zeitgeist. This month: Jane Hanks learns about the lengths tourism firms go to in order to give their customers much more than sun, sea, and sand... 

Creative Tourism, in which holidaymakers take part and learn a local traditional activity is the latest trend in the tourism industry.

According to the Creative Tourism Network, which was set up in 2011 as an international platform to showcase groups offering this kind of holiday experience, it is not just about going on a writing, pottery or painting holiday: “That kind of holiday has always existed,” said network director Caroline Couret. “But this is different because the person is learning something traditional and relevant to the area he or she is in and it is ...

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