Quoi de neuf: Shopping in January

New products, designs and ideas from around France

Go Mad for a galette

Meaning “Good things” in Breton, Traou Mad is the name of a thick shortbread invented in 1920 by Alexis Le Villain, a baker from the pretty, artist-magnet village of Pont-Aven in Finistère. 

In the 1950s, his daughter Marguerite turned this local success into a company and while the basic buttery recipe has remained unchanged in 97 years – even despite the recent beurre shortage – the company’s product range is wider these days, including ...

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