How romantic movie inspired successful brolly business

Hand-stitching in the Cherbourg workshop

Jane Hanks discovers the myriad possibilities presented by a quality, handmade parapluie from a man whose father was inspired to start making umbrellas by a well-known Sixties French musical

Umbrellas are an essential item for protection against seasonal spring showers – and one company in Cherbourg is finding this universal and most basic of accessories is still extremely popular.

Charles Yvon, 31, took on the family business, Le Véritable Cherbourg (parapluiedecherbourg.com) when his father retired – and explains what makes a successful family business.

 

What inspired your father to start making umbrellas?

In 1964, a popular film was released, starring Catherine Deneuve called Les Parapluies de Cherbourg, which won the Palme d’Or at the Cannes Film Festival.

It was the first film to be entirely sung and filmed in the streets of Cherbourg and made the town famous.

My father was a fashion photographer who worked all over the world, but eventually he decided to come back to his home town and in 1986, inspired by the film and by the world of fashion he created Le Véritable Cherbourg company to make quality umbrellas.

You took over from your father when he retired last July. Were you happy to take over the ...

To read the remaining 85% of this article, you need to either

Subscribe now to The Connexion and benefit from access to our archived articles since 2006

Freedom Subscription

Pay every three months. Our most flexible subscription.

Subscription automatically renews so you don't miss an edition (you can switch this off at any time)

1 Year Subscription (12 editions) (Our best value offer)

1 year of great reading in print and online

Subscription automatically renews so you don't miss an edition (you can switch this off at any time).

More articles from Interviews
More articles from Connexion France
Other articles that may interest you

Loading some business profiles...

Loading some classifieds...