Chef who taught France to love cupcakes

Chloé's shop window

Celebrity pastry chef Chloé Saada did not set out to make her living in the culinary world, she tells Jane Hanks

Chloé Saada is a pastry chef with a difference – even in France. Not for her the classic millefeuilles, macarons or croquembouches. Instead she has seduced the country with cupcakes.

Nine years ago she opened one of the first cupcake shops in Paris. She has written books on the subject and she has her own cookery show, La pâtisserie de Chloé on culinary TV channel MyCuisine. She was also guest judge in an episode of the first series of French TV’s version of Bake-Off, Le Meilleur Pâtissier.

You did not set out to be a celebrity chef. How did it come about?

I actually studied photography and graphic art, but as well as loving everything visual I have always loved cooking.

I discovered cupcakes when I went to New York and fell in love with them – and then noticed that, 10 years ago, the Fifties and Sixties were back in fashion and thought that the time of the cupcake had arrived in Paris.

“There were already some small local shops selling cupcakes, ...

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