Riviera poster boy brings tourist hot spots to life

Nice-based artist Eric Garence tells The Connexion about the career switch that has made his name

If you live on the Côte d’Azur, you will have surely come across the distinctive art deco style posters which promote the French Riviera.

These are the work of 39-year-old Niçois Eric Garence, who started his career in marketing, but now earns his living as an artist.

Artist Eric Garence

He has captured the essence of many a French town, region, or sport in his distinctive posters. So, Jane Hanks asked the obvious question...

Why posters?

My mother always took my brother and I to art galleries when we were children. She has also always collected vintage posters, and ever since I was little, whenever we saw such a poster, pasted on to the outside of a house, we would stop and take a photo of it.

I was always drawing, painting and making sculptures when I was young, but I was also attracted by the world of advertising, so I studied business and marketing in Paris. I worked in and then became manager of a Digital Marketing Agency in the ...

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