Riviera poster boy brings tourist hot spots to life

Nice-based artist Eric Garence tells The Connexion about the career switch that has made his name

If you live on the Côte d’Azur, you will have surely come across the distinctive art deco style posters which promote the French Riviera.

These are the work of 39-year-old Niçois Eric Garence, who started his career in marketing, but now earns his living as an artist.

Artist Eric Garence

He has captured the essence of many a French town, region, or sport in his distinctive posters. So, Jane Hanks asked the obvious question...

Why posters?

My mother always took my brother and I to art galleries when we were children. She has also always collected vintage posters, and ever since I was little, whenever we saw such a poster, pasted on to the outside of a house, we would stop and take a photo of it.

I was always drawing, painting and making sculptures when I was young, but I was also attracted by the world of advertising, so I studied business and marketing in Paris. I worked in and then became manager of a Digital Marketing Agency in the ...

To read the remaining 85% of this article, you need to either

Subscribe now to The Connexion and benefit from access to our archived articles since 2006

Freedom Subscription

Pay every three months. Our most flexible subscription.

Subscription automatically renews so you don't miss an edition (you can switch this off at any time)

1 Year Subscription (12 editions) (Our best value offer)

1 year of great reading in print and online

Subscription automatically renews so you don't miss an edition (you can switch this off at any time).

Digital Subscription (1 Year)

1 year of great reading online *no paper*

Subscription automatically renews so you don't miss an edition (you can switch this off at any time).

More articles from Interviews
More articles from Connexion France
Other articles that may interest you

Loading some business profiles...

Loading some classifieds...