French jogger’s litter selfies led to global scheme
Jogger Nicolas Lemonnier thought little of picking up rubbish from the roadside while on a run but posting a photo on Facebook of him doing so has led to a global litter scheme.
The Nantes osteopath said: “People immediately reacted to the photo and things took off!”
He formed a Facebook group, Run Eco Team, with members posting selfies with rubbish... then Facebook founder Mark Zuckerberg got in touch and posted a film on his own page and the number of people joining the scheme rocketed to 50,000 in 103 countries.
There is now also a Run Eco Team app for members to log their efforts.
Nicolas, 35, later joined Mark Zuckerberg for a litter run in Palo Alto, California. “He is a nice guy. Everything was very relaxed and natural.”
That run might not be his last with a globally known figure as President Macron’s officials said he was interested in joining him on a collection run when he has time to do so.
All that is needed are rubber gloves in a light bag and a second bag for the litter.