Sales boom for Breton crêperie as new bag replaces crêpe paper

The bag allows both crêpes and the stronger-tasting galettes to be taken away without touching them, has been a surprise hit, with 1,000 sold in days

24 June 2021

'We sold out and are now taking orders for our next lot, which should be with us in September' says Youenn Allano Pic: Courtesy of Youenn Allano

Youenn Allano, who runs La Crêperie de Youenn in Langueux, just outside Saint Brieuc, said: “It is one of those things which when you see it you wonder why no one thought of it before.

“I was actually thinking of ways of reducing the amount of paper we use to wrap our crêpes and galettes after I did the sums and realised we were using a tonne and a half a year.

“When I mentioned this to a friend, she took a cloth bag and we played with the shape and I went from there.”

The finished product, made of cotton and linen, is semi-circular, insulated and with a division to allow crêpes on one side and galettes on the other.

Called Sac’h, which means bag in Breton, the bags went on sale in the shop, which sells between 15,000 and 18,000 crêpes and galettes a week.

The bags were sold for €6 from the shop, with €2 of each sale going towards local associations. Demand spread by word of mouth and soon requests were coming from all over France. They were put on sale on the internet for €9.60 – a slightly higher price to cover costs.

“We sold out and are now taking orders for our next lot, which should be with us in September,” Mr Allano told The Connexion.

“It is not a money-making thing for us, but I am very satisfied that we have found a way of reducing the amount of waste paper out there.”

Related stories

Saint-Malo: Exploring Brittany’s city of corsairs

France ordered to take extra measures against Brittany green algae

Resident or second-home owner in France?
Benefit from our daily digest of headlines and how-to's to help you make the most of life in France
By joining the newsletter, you agree to our Terms & Conditions and Privacy Policy
See more popular articles
The Connexion Help Guides
Income Tax in France 2021 (for 2020 income)*
Featured Help Guide
Order your Income Tax in France guide now for immediate digital access
Get news, views and information from France
You have 2 free subscriber articles left
Subscribe now to read unlimited articles and exclusive content
Already a subscriber? Log in now