McDonalds buys up Asterix

Advertising campaign featuring iconic French comic book character Asterix has caused uproar among fans

A MCDONALD'S advertising campaign featuring iconic French comic book character Asterix has caused uproar among fans.

Creator Albert Uderzo had "sacrificed a comic book monument to the Roman hordes", according to one fan online.

"What next? Tintin at Subway?" asked another. The adverts show the Gaul’s classic final banquet held inside a McDonald’s, with their raucous bard Cacafonix, as usual, tied up and gagged outside.

McDonald’s France vice-president Xavier Royaux said they had Uderzo’s permission and had done it in a spirit of "deep respect for one of France's favourite characters".

A spokeswoman for publishers Editions Albert-René, which keeps a tight control on use of the Asterix image, said it felt the advert’s slogan "Come as you are", which McDonald’s has been using on posters for two years, was a suitable for the characters.

"The Gauls are as they are," she said. She added that McDonald’s asked to use the characters because they wanted something emblematic of France

More articles from Archive
More articles from Connexion France

Comment

Loading some business profiles...

Loading some classifieds...