Wash and go green

The "Comme Avant" Team

After tourism and food, France’s cosmetics industry is the latest to take the ‘slow’ lane to success

We have had slow food and slow tourism – now the latest ‘slow’ is in cosmetics, which is beginning to influence a change in the type of products to be seen on our bathroom shelves.

More people are turning to solid shampoo in soap form, and recyclable bamboo toothbrushes.

Even the big companies are in a quest to be seen to be greener. In October 2018, L’Oréal launched its organic La Provençale range based on olive oil and sold in 100% recyclable packaging.

An association, called Slow Cosmétique, launched in Belgium in 2013. It has ...

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