Combining personal health and the planet’s wellbeing

A Cleanwalkers event in Bordeaux

Our zeitgeist column looks at the success of a simple French Facebook idea that caught the eye of founder Mark Zuckerberg

It is no longer enough to go running or walking solely for your own personal health. Now increasing numbers combine sport with cleaning up the planet.

In 2016, Swede Erik Ahlström invented plogging, combining the word jogging with the Swedish for picking up, plocka upp, to encourage environmentally conscious runners to collect litter on the way and put it in a recycling bin at the end. It soon became a worldwide craze.

In the same year in France, 37-year-old Nicolas Lemonnier, a sports osteopath from Nantes, started picking up rubbish while he was out running and ...

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