Changing the way the French buy flowers

Marie Varenne sells bouquets in Camargue; Inset: Hélène Taquet of Popfleurs, who started the Collectif de la Fleur Française

The Connexion meets two inspirational home-grown floral fanatics trying to change the way the French buy flowers

There are numerous florists in France but very few flower growers.

The syndicate representing horticulturists, Val’hor, says that 85% of the blooms we buy for our homes are imported.

A vast majority of those come from the Netherlands, and a proportion of those have already been flown in from East Africa, notably Kenya, and it is difficult to know under what conditions they are grown.

According to environment agency Ademe, one imported cut rose has a carbon footprint of between 0.5 to 1.4 kg – equal to a journey of between two to five kilometres in a car.

In 2018, Greenpeace did a study to find out the number of pesticides in three Valentine Day bouquets. There were seven in a bouquet of gerberas, 10 in one of roses and up to 25 in mixed bloom bouquets.

With increasing concerns over the environment, the slow flower movement is now picking up in France, and one grower has started a group, Collectif de la Fleur Française, to support the culture of local ...

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