Jean genies resurrect French family clothing business

Some of the staff of the rejuvenated ethical jeans maker Atelier Tuffery

The Connexion discovers how modern mores helped to save a company founded in the 19th century, all in ethical fashion

Julien Tuffery is the great-grandson of the man who arguably invented that fashion staple, jeans.

In 2014, he and his wife, Myriam, turned their back on promising careers  as engineers, and re-opened the family textile workshop at Florac, Cévennes, which had been forced to close in the early Eighties when the textile industry in France collapsed due to competition from abroad.

Now as customers look for more ethical clothing, business is booming. In 2016, the business had four employees.

Now there are 15 and they have built new premises. Last year they made and sold nearly 10,000 ‘Made in France’ jeans, and there is ever-growing demand.


How did the story of the family business begin in 1892?

Célestin Tuffery was a master tailor in Florac who created made-to-measure clothes for townspeople who would come once or twice a year to refresh their wardrobe.

At the end of the 19th century, the Cévennes was cut off from the rest of the world, but that began to change when it was decided to bring a railway line into the area.

That also meant an influx of workers who ...

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