How to eat well, save money AND the world

Lucie Basch explains the inspiration behind the hugely successful Too Good to Go app, which lets users know when end-of-day food is being sold off for a song...

Lucie Basch is one of the stars of the fight against the climate crisis. In 2016, aged 25, she created the Too Good To Go app and website toogoodtogo.fr which lets consumers know when shops or restaurants have leftover food at the end of the day that they are willing to sell off at a third of the retail price to avoid throwing it away. It has earned her prizes as one of the top 50 women in business, awarded by LSA consumer and commerce magazine, and the 2019 Europe 1 Trophy for Businesses of the Future in the food sector.

After studying food science at university, you landed a job at a UK-based food group, but didn’t stay long. Why was that?

I was responsible for improving the production process so as to increase output. I had always been aware of the problems of food waste and what I saw
in the industry made no sense at all! I handed in my notice after 18 months.

Why is food waste such an important issue for you?

It has always been something I have found to be an aberration! A third ...

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