Cheers! No-alcohol gin wins over French drinks giant

Craig Hutchison and Maria Sehlstrom hope to translate their UK Ceder’s success to France

French drinks giant Pernod Ricard have backed the makers of a no-alcohol gin, with the first bottles set to appear on supermarket shelves in France this summer.

The move shows that the trend towards no-alcohol “spirits”, laughed at when it started, is now serious.

Craig Hutchison, who started selling Ceder’s no-alcohol gin with his wife Maria Sehlstrom in the UK two years ago, said: “It is estimated that one in three 18-30-year-olds in the UK do not drink alcohol.

“The figures for ...

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