Richard Kroon, founder and director of the company says, “In spite of Brexit, this year started of extremely well. The number of sales is 40% higher than last year and the summer months are still to come. We still see British buyers, but also many other nationalities, which is why our worldwide advertising is so important. Our marketing efforts are definitely paying off and guarantee a worldwide exposure of your property to buyers wherever they live.”
Last year HOI-GPS has sold to people from 12 different countries: France, Australia, Belgium, Holland, United Kingdom, Switzerland, Germany, Norway, Sweden, Canada, Denmark, and South-Africa.
Richard continues, “The actual work all starts with the presentation of a property. If that’s not good enough, all other marketing efforts are useless. Our photographers usually take 150 to 200 photos of a house and in addition copy any good (summer) photos our clients may have themselves. About 50 to 60 of those photos are selected, enhanced and presented on the dedicated website we make for each property in English, French and Dutch.
“The texts don’t just describe the house, garden and outbuildings, but information about shopping, schools, airports and leisure is given too.
“When the website for the house is online, we first connect it to our main HOI-GPS websites which attract over 135,000 visitors from 40+ countries each month. Most of these people find us through Google and additional Google advertising.
To reach an even larger audience, a summary of the presentation of the house is also placed on several other leading property websites.
These adverts are also connected to the dedicated website of the house, making it all one big global property network.
“As the property market has become global a prospective buyer can be at the other side of the world while the vendor is in bed sleeping. With our approach the buyer does not have to wait and can see the entire property whenever he wants, at the moment he is interested in it.”
For more information on HOI-GPS or to market your property through them, visit their website.
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