top cx logo
cx logo
Explorearrow down
search icon
Explore
arrow down

Discount ‘almost all at €1’ store to open in France

The German chain TEDi expects to open another ten stores by the end of 2024

TEDi are hoping the new store will be an instant hit with French shoppers Pic: OleksSH / Shutterstock

A German chain is looking to shoulder its way into the increasingly popular discount store market in France, opening its first store in France this spring.

TEDi, a large discount store chain originally created in 2004 by German conglomerate Tengelmann, will open their first French shop in Évreux, Normandy in the coming months. 

TEDi, which stands for Top Euro Discount, is recognisable with its teddy bear mascot, and has more than 2,700 stores across 11 countries in Europe.

The majority of their shops are found in Germany, but they have more than 250 stores in Spain and over 80 in Italy.  

They will join other chains in this competitive field within France such as Action, Français Gifi, Maxi Bazar, B&M, and Noz.

Hopes for a successful first few months are high, with TEDi expected to open another ten stores in the North and West of France by the end of 2024, according to French retail magazine LSA. 

Products for only €1 

The store’s products consist largely of non-perishable items like cleaning products, decorations, toys, DIY material, and even cosmetics.

Around 90% of items cost just €1, which will place the store among the cheapest in France.

Like other discount stores, TEDi will also stock seasonal products, as well as offer items that are ‘everyday’ necessities alongside “crazy and fun items”, according to its website.

The business has received criticism in the past for the low quality of its products, the majority of which come from Asia.

The number of domestically produced items in the store is increasing, however, with almost 25% of the store’s products made in Germany, according to a BFMTV report. 

Aside from stocking their own products, TEDi will also follow the usual discount store model of selling “parallel products” from other companies in end of season sales and clearance sales.

Around 15,000 items will be stocked in the Évreux store, and most TEDi shops around Europe do not exceed 650m². 

Related articles

French ‘destock’ shop to sell furniture from UK’s Made.com at 70% off

11 tips to save money on your food shopping in France

Resident or second-home owner in France?
Benefit from our daily digest of headlines and how-to's to help you make the most of life in France
By joining the newsletter, you agree to our Terms & Conditions and Privacy Policy
See more popular articles
The Connexion Help Guides
featured helpguide
Income Tax in France 2023 (for 2022 income)*
Featured Help Guide
- Primarily aimed at Britons, covers pensions, rent, ISAs, shares, savings and interest - but also contains significant general information pertinent to readers of other nationalities - Overview of online declarations + step-by-step guide to the French printed forms - Includes updates given automatically after this year's site opened
Get news, views and information from France