‘Brickie’s bum’ boxers eye global success

A Rennes entrepreneur who launched a range of boxer shorts with strong elastic waistbands to stop ‘brickie’s bum,’ called ‘ Le Sourire du Plombier, ’ has now set up an English website to sell his pants globally.

Connexion journalist Connexion journalist

Published Monday 14 August 2017 - 15:51 Modified Monday 14 August 2017 - 15:51

Adrien Hervé-Pellissier said he has already had orders for his ‘Plumber’s Crack’ range from Canada, the UK and US.

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