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First milk, now pizza
After launching fair-price milk cartons, the C’est Qui le Patron? brand has expanded to pizza to give customers what they want at a price they want to pay.
That means a 450g wood-fired pizza no olives, plenty olive oil, plus provençal Tarascon tomatoes, AOP comté, Label Rouge emmental and raclette cheeses and all sold in supermarkets for €4.49 – the price agreed by 20,000 shoppers.
