Has Pret done its market research?

Chain claims France has no equivalent of triangular sandwiches

Published Wednesday 30 November 2016 - 16:38 Modified Wednesday 30 November 2016 - 16:38

I HAVE fond memories of Pret a Manger (“Food for thought”, February 2011), but I don’t give much for their chances in France if they rely on market research that claims France has no equivalent of triangular sandwiches.

It must be a good 20 years since I first encountered one in France at Charles de Gaulle airport (it was predictably dreadful). Today they are to be found among the snacks inevery supermarket in the land.

Martin HILLS
Brignoles, Var

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