Has Pret done its market research?

Chain claims France has no equivalent of triangular sandwiches

Published Wednesday 30 November 2016 - 16:38 Modified Wednesday 30 November 2016 - 16:38

I HAVE fond memories of Pret a Manger (“Food for thought”, February 2011), but I don’t give much for their chances in France if they rely on market research that claims France has no equivalent of triangular sandwiches.

It must be a good 20 years since I first encountered one in France at Charles de Gaulle airport (it was predictably dreadful). Today they are to be found among the snacks inevery supermarket in the land.

Martin HILLS
Brignoles, Var

New pollution bans from January: Which cars and which cities in France?

Changes mean vehicles with Crit’Air level 3 will be banned in four cities

What was happening in France 10, 50 and 100 years ago in December

A look back at events from the final month of the year 1924, 1974 and 2014

Interview: French cheesemonger on what it takes to become the best in the world

Vincent Philippe describes the effort that it took him to achieve the title of World's Best Cheesemonger, some of his favourite cheeses and France's biggest strengths involving cheese