top cx logo
cx logo
Explorearrow down
search icon
arrow down

Fair Trade brand becomes France’s top-selling milk

C’est qui le Patron?! launched in 2016 and has now expanded internationally

C’est qui le Patron?! is run by a co-operative, the Société des Consommateurs Pic: shanid chirammal house / Shutterstock

A Fair trade brand of milk whose price and production strategy is decided by consumers is now France’s top-selling such product.

C’est qui le Patron?! launched in 2016 with the aim of paying French farmers a fair price for their milk.

C’est qui le Patron?!

More than 14.5 million people have bought its products since launch | Photo: La Marque du Consommateur

It never pays less than production costs, making it a few centimes more expensive than many other brands.

The aim is to attract consumers with a model that challenges the concept of ‘lowest price’, often found in mass retail.

The brand is run by a co-operative, the Société des Consommateurs, and now offers 32 products, including wine, butter, potatoes, yoghurts and chickens, which are sold in 7,265 locations.

It has also expanded internationally, with plans to open in the UK soon. More than 14.5 million people have bought its products since launch and its six-pack of one-litre cartons of milk is now the most-sold milk in its category, the firm recently announced.

This comes despite the fact the firm does not advertise. It is sold in 59% of shops in France.

To date, around 11,400 people have paid a symbolic €1 to become co-operative members and play a part in production strategy.

Which fruit and veg cannot be sold under plastic in France from 2022?

French engineers build website to calculate ideal raclette quantities

Pesticides near rural homes: French farmers protest over limits

Resident or second-home owner in France?
Benefit from our daily digest of headlines and how-to's to help you make the most of life in France
By joining the newsletter, you agree to our Terms & Conditions and Privacy Policy
See more popular articles
The Connexion Help Guides
featured helpguide
Income Tax in France 2022 (for 2021 income)*
Featured Help Guide
- Primarily aimed at Britons, covers pensions, rent, ISAs, shares, savings and interest - Overview of online declarations + step-by-step guide to the French printed forms - Includes updates given automatically after this year's site opened
Get news, views and information from France
You have 2 free subscriber articles left
Subscribe now to read unlimited articles and exclusive content
Already a subscriber? Log in now