France: Adverts to be more environmentally positive?

An empty bilboard. A proposed French law suggests advertising should be used to protect the environment.
EDS has suggested making it a legal requirement that the question "En avez-vous vraiment besoin?" (Do you really need this?) is added to all advertisements.

Advertisers need to re-imagine their sector as a force for environmental change, according to a proposed new law in France, with suggested measures giving local politicians more power to control advertising, and a ban on the promotion of “toxic” products.

Political group Ecologie, Démocracie et Solidarité (EDS) have put forward a proposition for a new law in the Assemblée Nationale, co-president Matthieu Orphelin announced today (July 10).

According to the group, advertisers channel an estimated €34 billion into the French marketing industry each year. They say that this represents a “powerful lever” which should be redirected “in service of the fight against climate change and restraint in using resources”.

More powers to regulate advertising

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