Stores across the country reported a rise in sales on Thursday and Friday, after the issue of forecasts of temperatures of up to 40°C, from today (Sunday June 23) well into next week.
Residents have been especially well-prepared this year, shops said, in contrast to buying patterns in previous years, in which people have tended to buy air conditioners and fans at the “last minute” after a heatwave (canicule) has already hit.
[#Canicule] Une vague de chaleur intense et précoce s'installe sur la France la semaine prochaine. @meteofrance— Ministère des Solidarités et de la Santé (@MinSoliSante) June 23, 2019
Comment se préparer et préparer son habitation : https://t.co/b3j3qed6j7 pic.twitter.com/ROogXO96w8
A statement from home appliances and electricity group Boulanger said: “Following the announcement of the heatwave, Boulanger has already seen a rise in sales by 400% (compared to the usual) in the air treatment category.
"We are also seeing a trend towards clients who are investing more from the start, taking into account the current tendency towards repeated hot weather.”
Olivier Garcia, product director at the Fnac-Darty group, told news source FranceInfo: “The most in-demand products are ventilators, air conditioners, and coolers. Last week, sales started on air conditioners. We are already up 100% compared to last year (2018).
“We are even almost up to 300% for Thursday and Friday.”
Benoît Vincelet, store director at the Castorama branch in Cormeilles-en-Parisis, near Paris, said: “We have seen a peak in sales since yesterday. We sold 80% of our stock of air conditioners in two days.”
Mr Garcia added: “Normally, the French are not very cautious, and generally come to the shops at the last minute, after one or two difficult nights [during a heatwave]. But the media coverage of the heat has been much more widespread, so the public has anticipated it a little more.”
Sign up to our free weekly e-newsletter
Subscribe to access all our online articles and receive our printed monthly newspaper The Connexion at your home. News analysis, features and practical help for English-speakers in France