top cx logo
cx logo
Explorearrow down
search icon
Explore
arrow down

Lyon restaurant launches monthly subscription fee for meal deals

Locals can sign up to pay around €6 per month and, in return, receive major discounts across the menu

A restaurant table on a terrace

The restaurant membership enables local regulars to get discounts across the entire menu and encourages loyalty and customer feedback Pic: Irina Wilhauk / Shutterstock

A restaurant in Lyon has launched a subscription membership in a bid to improve customer loyalty and give regulars discounts and offers.

Uni, in the city’s second arrondissement, offers regulars a membership of €5.90 per month. This enables them to pay - for example - just €7.90 for a dish that normally costs €13.90.

Almost 1,000 locals have already signed up, in what the restaurant says is the first model of its kind in the city.

One regular diner told BMF Lyon: “I find it extremely good value when you want to go out to a restaurant, to pay a membership to get reductions up to 40-50% across the whole menu.”

Another said: “For shopkeepers that work nearby, who often come here to eat, it’s good to have a membership, it enables them to come more often, at reduced prices.”

Another said that they come once or twice a month, but the cost of the membership pays for itself even in a single visit. He said: “As a result, we come more often.”

The system not only encourages customer loyalty but also invites constructive criticism for the restaurant on its menu, as members can use the connected app to offer feedback on dishes.

Baptiste Lauby, director of the UNI group, said: “Customers get into the experience on-site in terms of price, produce, and service. And I think the model that we are trying right now brings this experience closer to the customer.”

Should the system prove a success, Uni is planning to open a second restaurant in Lyon soon.

Related articles

Lyon becomes third city in France to ban foie gras on cruelty grounds

France wins 'world cup for chefs' with lockdown-inspired menu 

Michelin nod for French vegan restaurant is 'call for peace' 

Resident or second-home owner in France?
Benefit from our daily digest of headlines and how-to's to help you make the most of life in France
By joining the newsletter, you agree to our Terms & Conditions and Privacy Policy
See more popular articles
The Connexion Help Guides
featured helpguide
Income Tax in France 2023 (for 2022 income)*
Featured Help Guide
- Primarily aimed at Britons, covers pensions, rent, ISAs, shares, savings and interest - but also contains significant general information pertinent to readers of other nationalities - Overview of online declarations + step-by-step guide to the French printed forms - Includes updates given automatically after this year's site opened
Get news, views and information from France