top cx logo
cx logo
Explorearrow down
search icon
Explore
arrow down

Lyon restaurant launches monthly subscription fee for meal deals

Locals can sign up to pay around €6 per month and, in return, receive major discounts across the menu

A restaurant table on a terrace

The restaurant membership enables local regulars to get discounts across the entire menu and encourages loyalty and customer feedback Pic: Irina Wilhauk / Shutterstock

A restaurant in Lyon has launched a subscription membership in a bid to improve customer loyalty and give regulars discounts and offers.

Uni, in the city’s second arrondissement, offers regulars a membership of €5.90 per month. This enables them to pay - for example - just €7.90 for a dish that normally costs €13.90.

Almost 1,000 locals have already signed up, in what the restaurant says is the first model of its kind in the city.

One regular diner told BMF Lyon: “I find it extremely good value when you want to go out to a restaurant, to pay a membership to get reductions up to 40-50% across the whole menu.”

Another said: “For shopkeepers that work nearby, who often come here to eat, it’s good to have a membership, it enables them to come more often, at reduced prices.”

Another said that they come once or twice a month, but the cost of the membership pays for itself even in a single visit. He said: “As a result, we come more often.”

The system not only encourages customer loyalty but also invites constructive criticism for the restaurant on its menu, as members can use the connected app to offer feedback on dishes.

Baptiste Lauby, director of the UNI group, said: “Customers get into the experience on-site in terms of price, produce, and service. And I think the model that we are trying right now brings this experience closer to the customer.”

Should the system prove a success, Uni is planning to open a second restaurant in Lyon soon.

Related articles

Lyon becomes third city in France to ban foie gras on cruelty grounds

France wins 'world cup for chefs' with lockdown-inspired menu 

Michelin nod for French vegan restaurant is 'call for peace' 

Resident or second-home owner in France?
Benefit from our daily digest of headlines and how-to's to help you make the most of life in France
By joining the newsletter, you agree to our Terms & Conditions and Privacy Policy
See more popular articles
The Connexion Help Guides
featured helpguide
Healthcare in France*
Featured Help Guide
- Understand the French healthcare system, how you access it and how you are reimbursed - Useful if you are new to the French healthcare system or want a more in-depth understanding - Reader question and answer section Aimed at non-French nationals living here, the guide gives an overview of what you are (and are not) covered for. There is also information for second-home owners and regular visitors.
Get news, views and information from France
You have 2 free subscriber articles left
Subscribe now to read unlimited articles and exclusive content
Already a subscriber? Log in now