top cx logo
cx logo
Explorearrow down
search icon
Explore
arrow down

Toothbrush reinvented by French entrepreneurs to clean in five seconds

The new brush, which looks like a mouthguard, has proved a hit with consumers despite its cost

Co-creator Benjamin Cohen says the invention was born out of frustration at how long it takes to brush teeth normally Pic: FasTeesH

An electric toothbrush designed by two French men in 2017 has proved such a success that they are investing in a €12million factory near Lyon to produce them.

The Y-Brush looks like a sports mouthguard but has bristles inside.

Users put toothpaste on the bristles and then fit the Y-brush over their teeth before turning it on.

It takes only five seconds to clean all the teeth it touches, before the brush is turned over to tackle teeth on the other jaw.

Inspired by speed

Benjamin Cohen, who jointly came up with the idea, said: “I always detested toothbrushes, and how long it takes to clean your teeth properly with them.

“I thought there must be some way to advance the technology, which has not changed much for 500 years.”

Brisk sales

The Y-Brush went on sale in 2020, selling 20,000 in the first year despite costing €80.

The company, FasTeesH, expects to pass the 100,000 mark in 2022.

The toothbrush’s heads last six months and replacements start from €35.

The firm claims the brush is 21% more efficient than a manual one in reducing dental plaque, and 75% better than oscillating electric toothbrushes in reducing gum inflammation.

Related articles

Why going to the dentist in France is a lottery

What can I do if I receive substandard dental treatment in France?

French village’s comic advert to find dentist highlights wider issue

Resident or second-home owner in France?
Benefit from our daily digest of headlines and how-to's to help you make the most of life in France
By joining the newsletter, you agree to our Terms & Conditions and Privacy Policy
See more popular articles
The Connexion Help Guides
featured helpguide
Visa and residency cards for France*
Featured Help Guide
- Visas and residency cards (cartes de séjour) for France help guide - Understand when visas and residency cards are required to move to France or come for an extended stay - Applies to Britons (post-Brexit) and to all other non-EU/non-EEA/Swiss nationalities - Useful to anyone considering a move to France, whether for work or otherwise, or wanting to spend more than three months at their French second home
Get news, views and information from France
You have 2 free subscriber articles left
Subscribe now to read unlimited articles and exclusive content
Already a subscriber? Log in now