US shop’s French cheese map is full of holes
Firm mocked for catalogue of mistakes that put camembert on the Med
An American food chain has been mocked for a map showing French cheeses – with the map covered in mistakes.
Putting Basque cheese Istara in Pays-de-la-Loire, Normandy’s Isigny-Ste-Mère in Alsace, Normandy camembert in Montpellier, Franche-Comté’s comté in the Yonne, and Bleu d’Auvergne in Saint-Tropez, the map was spotted in a Detroit shop by Twitter user Mickaël, who said “Hey @WholeFoods Ok you like French – but don't you need a map?”
He had at first thought it was only a problem in Detroit but on returning to Washington DC discovered it was the same there and it was a poster being used across the US.
Twitter users mocked Whole Foods suggesting they would not like camembert in their pastis and saying it was ‘camemberrassing’.
Coming after America mocked the French as “cheese-eating surrender monkeys” when President Chirac refused to enter the Iraq war, the French Embassy was more diplomatic, saying it was great Whole Foods carried French cheese.
The company said that some shops had mistakenly received an incorrect version of the map and was being removed and corrected.
A much better – and more accurate – cheese map of France is available from The Connexion in the web shop, with our cotton tea towel priced €11.50 (TTC).
One Twitter user had the perfect reply for the US company...
