French business leaders support new animal welfare campaign

A dog in a cage. French business leaders support new animal welfare campaign for law referendum
The support comes for a new campaign seeking to mount a referendum for laws against animal cruelty, as awareness of the issue rises in France

Three high-profile business founders in France have come out in support of holding a referendum on animal welfare issues - including the end of battery and intensive farming, the use of fur, and animal experimentation.

Xavier Niel, the founder of internet firm Free; Marc Simoncini, founder of European dating site Meetic; and Jacques-Antoine Granjon (founder of online retailer Veepee, formerly Vente-Privee.com) are some of the richest and most influential business founders in France.

They have each come out in support of holding a citizens referendum - référendum d'initiative partagée (RIP) - on the issue to fight against animal mistreatment in a bid to raise awareness of the campaign.

Mr Simonici said: “We can no longer live with animal suffering. The whole of society is turning to recognise this awareness.”