WINE is to be served in cans like beers and colas as a French company aims “to become the Nespresso of wine and popularise it”.
Cédric Segal, co-founder of canned wine company Winestar, said at present it was not possible to get quality wine in small-format packs and he was aiming for the young market which had turned to beer, colas and spirits instead.
His first Winestar wines are a range of AOC Corbières red, white and rosé from the Château de l'Ille in Languedoc-Roussillon. The 187 ml cans sell at €2.50 each or €59 for a case of 24 (equivalent to six bottles).
He is targeting young people as they have stopped taking wine on picnics and went for medal-winning winemaker Pol Flandroy at Château de l'Ille as he wants to get away from the bad reputation of wine boxes or bag-in-box.
Some poorer-quality wines are already sold in cans but Segal believes there will be €1.3million a year of business with the new format. Winestar cans will soon be available nationwide in Carrefour City stores.
In Germany, the market for canned wines has hit 60 million cans a year.
The cans, developed by Ball Packaging Europe, exclude all light and air and prevent the wine from oxidising – and are 100% recyclable.
Get more details (in English): www.en-winestar.fr
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