A restaurant group in France is offering people the chance to eat at a select 13 of its sites every day, for just under €35 per month.
Del Arte, formerly known as Pizza Del Arte, is offering the deal at 13 of its 200 sites, including in Rennes and Toulouse. The subscription will cost €34.99 per month, for a minimum of six months initially. The first month will cost €29.99.
Photo credit: Abonnement.DelArte.fr
Users can sign up online. A full list of the 13 participating restaurants is here. They include:
Lyon (Brignais and Confluence)
Rennes (C.C Alma and Gaumont cinema)
Toulouse (Blagnac and Labège)
It offers users the right to come to one of the participating restaurants once a day, at lunchtime, and choose a pizza from the five offered. Users can also choose pasta, and will soon be able to select salad too. The offer is only available in-person, and not for online orders. Users will need to scan their subscription card at the till.
If users want a starter, a dessert, or a drink, they need to pay for these separately.
The chain is starting with only a few restaurants, to test if the scheme works. If it does, it will extend the plan across all of its sites in the country.
For the trial to be deemed a success, users will need to go to a restaurant twice a week, and use the subscription as intended as much as possible (e.g. eat a main course only).
‘Appealing due to drop in purchasing power’
The scheme has attracted some criticism, with some saying that it is not healthy to eat pizza and pasta every day.
However, some may sign up for the plan if it means that they would otherwise go hungry, or not have a hot meal, especially as the price of food (as well as other bills) is rising sharply. Students and people with low incomes may be particularly interested.
Philippe Jean, director general of Del Arte, told Le Figaro: “In the context of dropping purchasing power, this offer should be appealing.”
Del Arte was founded as Pizza Del Arte in 1984 by the Accor group. It sells pizza, pasta, and Italian-style salads. By 2020, it had grown to 200 sites across France, of which 90% are operated by franchisees.
A full list of restaurants and their locations can be found on the Del Arte website here.
Netflix style subscription
This new ‘Netflix’ style subscription has already been trialled successfully in other countries.
In the US, Mexican fast food chain Taco Bell offers clients one taco per day for a subscription of US$10 (just over €9) per month. And in the UK, coffee and lunch chain Pret A Manger has its ‘Cafe Pret’ subscription, which allows users to have up to five drinks per day for a monthly cost of £25 (around €29).
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