The 100-year-old fashion magazine Vogue Paris is set to drop ‘Paris’ from its title and from November 4 will become Vogue France.
The iconic magazine was founded by Condé Nast in 1920, four years after the British edition.
Since 1968, it has been the only Vogue edition with the name of a country capital in its title.
The title change comes as Condé Nast continues to face financial difficulties. In 2020, the company lost $100million in the US alone. The company is now moving towards a strategy of content pooling for its international publications, including for Vogue, GQ and Vanity Fair.
Last month, it was confirmed that Vogue Paris’ editor of 10 years Emmanuelle Alt would be removed and would not be replaced.
Instead, like many other international Vogue editions, the direction will come under control of global editorial director Anna Wintour, in New York.
Ms Wintour is well known in the fashion and media world, and the 2006 film The Devil Wears Prada is supposedly partly based on her.
The first edition titled Vogue France is set to be published on November 4, and will reportedly feature French-Malian pop singer Aya Nakamura, according to Le Figaro.
A statement on Vogue’s website, written by the head of the French edition’s editorial content Eugénie Trochu, said the reason for the name change is because “creativity, culture, art and fashion are everywhere”.
“They are the greatest vectors of inclusiveness and diversity. From Paris to Marseille, from Lille to Strasbourg, our identity is not born from a single place and Vogue represents the best of emerging talents and voices.
“We’ll build on a hundred years of defining cultural history, but meet the moment we’re in now and most importantly, reflect the France we live in today.
“Our upcoming issue, launching on November 4th, embodies this manifesto, explores and redefines the cultural richness of France, advocates for both individuality and community and the power of diversity and inclusivity.
"I am so excited to share more details in the coming days and weeks, and I can't wait for you to see it,” she wrote.
An exhibition celebrating France’s oldest fashion magazine
An exhibition celebrating 100 years of Vogue in France is currently showing at The Palais Galliera in Paris.
It opened on October 2 and will run to January 30, 2022.
It traces the history of the magazine through its iconic editors, such as Michel de Brunhoff, Edmonde Charles-Roux, Francine Crescent Carine Roitfeld and Emmanuelle Alt.
It also highlights the role and influence of the magazine's illustrators and photographers.
A statement on the exhibition says:
“Vogue Paris has always been a major player in fashion, reflecting or challenging notions of taste, beauty and elegance. The exhibition illustrates the magazine’s ability to create, to adapt and to anticipate over the past 100 years.”
It is open from Tuesday to Sunday, 10:00 to 18:00, and is open until 21:00 on Thursdays.
Tickets give access to two exhibitions, ‘Vogue Paris 1920’ - 2020 and ‘A history of Fashion’. They cost €14 for adults, €12 at reduced rate and are free for under 18s.