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French App in focus - WeWard

WeWard: the app that pays you to walk

This new, free app aims to improve your fitness and finances by rewarding you financially for walking.

It offers deals at shops, museums, restaurants and other partner locations in cities across France that become available if you walk to each of the locations.

As well as an offer at the place you are visiting, you are also rewarded for the number of steps you take to get there.

The app tracks your steps through your phone and the creators say you can earn up to €1,000 a year by walking to listed locations.

We tried it out in Nice and Bordeaux and found seven and eight places listed. Rewards come in the form of “Ward points”, to exchange for euros, products or discounts.

There are two objectives to the app – to boost the habit of people walking which has mental and physical benefits and secondly to improve the volume of sales for the clients that feature on the app, which are often away from the main stream of passers-by.

Businesses pay to feature on the app with the money used to reward the steps that people make to the places they visit.

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