SNCF ‘nudges’ clients to behave better

This includes signage telling people they lose calories by using stairs (to minimise anger on days when escalators break down), putting up ‘dead end’ signs to stop people causing a squash by going the ‘wrong’ way down underground passages or ones saying a tree will be planted each time they validate their Navigo pass... “We’re not lying,” the SNCF’s regional head insisted to RTL radio.