French supermarket chain Monoprix has announced that it will be freezing the price of 300 products in its MDD (marque de distributeur, its own brand) range until the end of the year.
Monoprix customers will also benefit from a 10% discount on all of their purchases until October 9. This reduction will either be presented through shopping vouchers or online promotional codes, and will include food, toiletries and other products.
The codes and vouchers will be redeemable between October 3 and October 10, although the discount will be limited to €30.
These offers come as part of the ‘Monopetitsprix’ scheme, which aims to “support customers and their purchasing power”.
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Some of the products whose price will be frozen include rice, carrots, ham and yoghurt. This will apply both in store and online.
Monoprix has not yet issued a list of all the products which will see their prices capped, but the scheme is focused on everyday items and fresh food.
Carrefour and Leclerc have also frozen the price of hundreds of essential items this year, in schemes which are set to remain in place until late November or early December.
Read more: Cost of living: French supermarket freezes price of 100 products
In addition, Monoprix has put together 20 healthy but inexpensive meal plans for four people with the help of the nutritionist Myriam Moussier. Each meal will come at a total cost of €10: €2.50 per person.
Students will also be able to buy ‘meal baskets’ made up of five dinners and five breakfasts for €20.
This is not the first time that Monoprix has launched a scheme aimed at protecting spending power: for la rentrée it offered discounts on 300 essential products, and in June there were temporary promotions on fresh food.
Valérie Maucotel, Monoprix’s marketing director, said: “This initiative reaffirms Monoprix’s commitment to everyday [purchases] and puts the brand in the position of making strong offerings to support the purchases of everyone in this difficult financial situation.”
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