London Underground bosses ban Normandy Brexit ad

An advert urging business owners to leave the UK and head to Normandy after Brexit has been banned from London Underground stations.

Transport for London (TfL) ruled the advert did not comply with its guidelines, though it is still set to appear in national newspapers this week and on a bus touring UK cities.

Quand les Anglais manquent parfois d'humour. Bravo l'@ADNormandie pour cette campagne. #WeAreNormandy #NormandieRegionMonde https://t.co/MUXtC8voJq

— Arnaud Leboucher (@arnaudleboucher) March 12, 2018

The advert shows a fictional newspaper, The Normandy Times, with the headline: "British business owners can now vote with their feet and leave post-Brexit fears behind". It even shows a Lonely Hearts-style request for a "hot entrepreneur" who is "allergic to post-Brexit tariffs".

The campaign was commissioned by the Normandy Development Agency, which promotes economic growth in the region, which is offering tax breaks and help accessing grants of up to €100,000 (£89,000) to British companies that decamp to France.

TfL said that it does not allow images or messages which "relate to matters of public controversy or sensitivity".