top cx logo
cx logo
Explorearrow down
search icon

Michelin Guide partners with review giant TripAdvisor

Restaurants featured in the Michelin Guide will now have their ratings and accolades displayed on the hospitality review platform TripAdvisor, and will be bookable through reservation arm, TheFork (LaFourchette).

The partnership comes as the famous originally-French “red guide” prepares to celebrate its 120th birthday in 2020.

The move has been described as “an internationally-strategic content & licensing partnership” and will “combine the gastronomic selection expertise of the Michelin Guide with the power of TripAdvisor’s audience & TheFork’s advanced booking service”, a statement said.

More than 14,000 restaurants listed in the Michelin Guide will now have their accolades displayed on the TripAdvisor websites and apps - including the prestigious Michelin stars (one to three), and the Bib Gourmands (“Bib Gourmands” are awards given to restaurants in recognition of very good food, priced at a maximum of €33-37 for three courses).

Of these, 4,000 European restaurants will be available for online reservation through the TheFork app, and on Michelin’s own digital platform.

(Photo: The MICHELIN Guide / @MichelinGuideUK / Twitter)

The aim is to add the expertise of the Michelin Guide - and the trust that diners place in its judgement - to the online review platform, and to increase the number of online table bookings.

Scott Clark, member of the Michelin Group Executive Committee, said: "This strategic partnership between Michelin and TripAdvisor will offer unprecedented visibility to the establishments listed in the Michelin Guide selections around the world.

"By combining the Michelin Guide’s unique restaurant curation and selection criteria, with TripAdvisor’s comprehensive travel planning platform, we will be able to make the Michelin Guide’s selections accessible to a much larger number of diners around the world."

Bertrand Jelensperger, senior vice president,TripAdvisor Restaurants and CEO, TheFork, said: "This agreement allows us to continue expanding our business geographically, while offering an even more valuable service to restaurants and diners alike.

"We’ll soon make Michelin-selected bookable restaurants more visible on our platforms to better serve our users and drive the right customers to each restaurant."

The agreement with TripAdvisor booking platform TheFork/LaFourchette will also see the company take over Michelin's existing online booking platform, Bookatable. This will see TheFork becoming the European leader in online restaurant bookings, as it launches in five new countries: the UK, Germany, Austria, Finland, and Norway.

Stay informed:
Sign up to our free weekly e-newsletter
Subscribe to access all our online articles and receive our printed monthly newspaper The Connexion at your home. News analysis, features and practical help for English-speakers in France

Resident or second-home owner in France?
Benefit from our daily digest of headlines and how-to's to help you make the most of life in France
By joining the newsletter, you agree to our Terms & Conditions and Privacy Policy
See more popular articles
The Connexion Help Guides
featured helpguide
Healthcare in France*
Featured Help Guide
- Understand the French healthcare system, how you access it and how you are reimbursed - Useful if you are new to the French healthcare system or want a more in-depth understanding - Reader question and answer section Aimed at non-French nationals living here, the guide gives an overview of what you are (and are not) covered for. There is also information for second-home owners and regular visitors.
Get news, views and information from France