The logo was unveiled at the symbolic time of 20h24 on Monday (October 21).
It is in the shape of a gold circle, representing a gold medal; with a stylised “flame” in the middle, representing the famous Olympic flame, and small, cartoon-style “lips” suggesting the face of Marianne, the symbol of France.
The words “Paris 2024” are also in a new, Art Deco-style font, in homage to the dominant style in the city last time it held the Games, in 1924.
The design was unveiled in ingenious fashion, as 800 runners, skateboarders and wheelchair users equipped with GPS trackers raced through Paris marking specific location points, which - once linked - showed the logo outline on a map of the city, displayed to around 600 people in front of the iconic Art Deco-style Paris cinema, le Grand Rex.
Until now, the logo for the Paris 2024 Games had been an artistic rendering of the number “24” in bright colours, in a design that deliberately recalled the iconic shape of the Eiffel Tower.
The new logo comes as organisers say that the event has entered “a new phase”; transitioning from the need to promote itself internationally (using the globally-recognisable, geometric image of the Eiffel Tower), and is now ready to establish a new identity for itself (using this more subtle, feminine design).
The Games will be “for all of France”, organisers have said, including even the overseas territories, as the semi-autonomous territory island of Tahiti (French Polynesia) is set to host the surfing events.
This is also the first time that the logo has been the same for the Olympic Games and the Paralympic Games; the only difference will be that the five Olympic rings will be swapped with the Paralympic “wheelchair” motif.
Tony Estanguet, president of the Olympic and Paralympic Games organisational committee, said: “This logo combines three symbols. Firstly, a medal. This logo is in the shape of a medal and the colour of a gold medal.
“The second symbol for us is the flame. The Games, the Olympic and Paralympic flame, is our DNA. It’s what excites us; it’s the energy that we pass from generation to generation, country to country...the third symbol is a wink to Marianne. The symbol of France. It’s our identity, our culture, our history.
“We want these Games to be different, to break with the norm. This project is for the people, and for more sport in the life of the French public.”
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