- 
                    
                        Briton in critical condition after being stabbed in ParisThe attacker was reportedly dressed in black and surprised the victim while he was unlocking his front door 
- 
                    
                        French weekend weather forecast November 1 - 2: rain and some snowTemperatures are expected to drop on Sunday 
- 
                    
                        French magician tells of €400,000 bank scamRino Baldi discovered his money had been sent to the wrong account number 
Billboards film you then target advertising
More than 11 million people a week are being filmed by digital advertising panels in shopping centres across France and they are then shown promotions that are ‘tailored’ for them based on age and sex.
Advertising firm Smartmedia has 600 panels in about 150 shopping centres containing cameras at the top that have facial recognition software that will screen ads that advertisers specify; so a woman approaching the screen will be shown a brand of handbag while a man may be shown types of shoes.
The ‘intelligent’ panels make up only a small percentage of the 40,000 digital publicity panels that offer HD television quality advertising in France but they allow advertisers to put their product directly in front of their target market.
It may seem ‘Big Brother-ish’ but data protection body CNIL confirmed to Connexion that as long as no data is kept or transmitted the panels can pick up and use information from cameras or even basic smartphone data.






 
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
        