From Roquefort to Munster: A new ‘Cheese Experience’ opens in Paris

Paris is set to add a new string to its tourist bow via a new immersive ‘cheese tour’.

La Cheese Experience will offer a 350 m² immersive tour through nine themed rooms, focusing on some of the nation’s most famous fromages.

Visitors move in small groups, pushing a shared trolley that hides cheeses under bell domes to be revealed room by room. In each room, a different cheese takes centre stage: its origins, how it is made, with quirky anecdotes narrated by a voice-over. 

Participants lift the dome and taste together, accompanied by music and a voice over commentary. 

Over the course of the experience, each guest tries six artisan cheeses, personally selected by Gérard Petit, a Meilleur Ouvrier de France, the highest honour for craftsmen in France. 

Wine or fruit juice pairings are also offered for a richer tasting experience.

Fabrice Gepner, the creator behind the project and known as ‘Le Cheese Geek’ on social media, said he wanted to “turn the classic cheese tasting into something playful and theatrical.” 

The tour also features a cast of virtual characters, including Blue Roquefort, a former rock star, and Frère Munster, a monk with a fondness for wine. 

‘A truly playful, immersive, and surprising experience’

Mr Gepner, speaking to The Connexion, said his goal was for the experience to be both educational and entertaining. 

A graduate of the École Supérieure de Commerce de Paris business school, Mr Gepner worked on several cheese production farms. 

He trained as a cheesemonger ten years ago and set himself a mission to educate as many people as possible about cheese, a product the French think they know but whose complexity they often underestimate. 

Since then, he has led hundreds of tasting workshops, created content as @lecheesegeek with over 60,000 followers on Instagram and TikTok, and published Le Cheese Book with Hachette Cuisine in October 2025.

La Cheese Experience grew from his desire to go beyond traditional tastings. 

“I felt limited, frustrated that I could not offer a truly playful, immersive, and surprising experience,” he said. 

“French people love cheese, but they don’t always know why. My job is to reveal everything they are eating without realising it. 

Humour is a good way to learn, if you laugh, you remember. So I decided to put cheese on stage. Literally. La Cheese Experience is the tasting I have always dreamed of offering: funnier, more immersive, more spectacular. You no longer just taste cheese, you live it.”

La Cheese Experience is scheduled to run from 4 December 2025 to 31 January 2026, with sessions lasting about 50 minutes. 

If you are looking for a cheese-themed gift this Christmas, The Connexion offers a French cheese tea towel showing some of the nation’s most well-known cheeses, including Munster and Roquefort.