France again ranks as world’s most visited country

France welcomed 102 million international visitors in 2025, up by two million from 100 million in 2024, according to newly released data from the Ministry of Economy.

Tourism revenues also set a new record, reaching €77.5billion, a nine per cent increase on the previous year. The average international visitor spent €760 during their stay, highlighting both the country’s enduring appeal and the economic weight of its tourism sector.

European visitors accounted for three-quarters of overnight stays, with significant numbers from Italy, Spain, Belgium, the Netherlands and Germany.

Visitors from the United States also increased significantly. Asian tourism, led by Japan, is returning more gradually.

France’s appeal rests on its historic and cultural sites, diverse landscapes in mainland and overseas territories, modern transport and hospitality, and a calendar of major international events. 

The ministry notes that the country’s success in 2024 shows that the country’s appeal remains even after the flagship events such as the 2024 Paris Olympics and the reopening of Notre-Dame cathedral.

The data also shows a rise in air bookings from Mexico, China and Canada, while hotel occupancy rates are expected to rise by 1.3 points nationwide. 

Domestic tourism strong

Domestic tourism also remains robust, with Auvergne-Rhône-Alpes, Occitanie, Provence-Alpes-Côte d’Azur and Nouvelle-Aquitaine together accounting for more than half of French overnight stays. 

Summer dominates, though mountain resorts are attracting more visitors in winter and shoulder seasons.

The government is aiming to reach €100billion in tourism revenue by 2030.

Serge Papin, minister for tourism, said this will require diversification of the sector, with a focus on wine tourism, heritage and agritourism. 

He also highlighted the role of sustainable tourism as a competitive advantage and projected 350,000 new jobs in the sector over the next five years.