French supermarket Leclerc criticised for plastic use
French supermarket giant Leclerc has been chastised for its excess use of plastic on a pack of hard-boiled eggs, with a junior minister saying that a new “anti-waste” law would stop such “aberrations” in future.
Junior ecology minister Brune Poirson tweeted a criticism of the supermarket group, as a comment on a photo of hard-boiled eggs packaged in a polystyrene tray, and covered in a layer of plastic film.
In a sarcastic tone, she said: “Otherwise, to protect an egg, nature has invented an ingenious package, that we call a ‘shell’! Well done Leclerc for this fantastic innovation.
“Happily, the #LoiAntiGaspillage [#AntiWasteLaw] will see the removal of these aberrations.”
Sinon, pour protéger un œuf, la nature a inventé un emballage ingénieux qui s’appelle la coquille !— Brune Poirson (@brunepoirson) June 5, 2020
Bravo @Leclerc_MEL pour cette fantastique innovation
Heureusement, la #LoiAntiGaspillage va permettre la suppression de ces aberrations.#WorldEnvironmentDay2020 pic.twitter.com/WZaXuGB7m5
This so-called “name and shame” strategy is an intentional way of drawing attention to an issue, Ms Poirson’s team said.
In a statement, they said: “Behind this strategy is the idea that, as well as the law, there is also the question of image and reputation, which is equally important for a business.”
It added: “When you are such a big part of the public’s lives [Leclerc], you cannot have good intentions on the one hand, and on the other, put products onto the market that go against these principles.”
The hard-boiled eggs in this image represent a particular ecological issue.
Firstly, the fact that the eggs must be cooked first beforehand, followed by the double use of non-recyclable material to then package them.
The ecology ministry said: “Technically, the plastic film is recyclable, but we are not sure if it will be recycled properly, or put into the bin, as this [recycling system] is still not developed enough in France.
“And the black tray is probably expanded polystyrene, a product that will be banned from January 1 2021, and which in this case has been dyed with black carbon, which makes the material non-recyclable.”
Anti-waste law for 2021
The anti-waste law - known in French as the Loi Anti-Gaspillage - was voted through in February this year. It will include some bans, including on materials such as expanded polystyrene, but will also introduce a penalty system for some products.
This will mean that they will become too expensive to produce, effectively forcing them off the market and requiring their manufacturers to choose more eco-friendly alternatives.
In defence of Leclerc’s packaging, CEO Michel-Edouard Leclerc tweeted a response, saying that the group had taken significant steps to remove excess packaging in many areas already.
He described the hard-boiled egg packaging as a “blunder”, isolated to the Brittany store it came from.
And he wrote: “If one blunder in a store is worth a Tweet from a minister, how many Tweets [are we due] for the removal of 14 tons of plastic from these Leclerc ice creams?”
Si une bourde dans un magasin vaut un tweet de ministre, combien de tweets pour la suppression de 14 tonnes de plastique pour ces glaces Leclerc ? https://t.co/qnbou54h3Q— Michel-Edouard Leclerc (@Leclerc_MEL) June 5, 2020
This is the second public alert on ecological issues from Ms Poirson in three days.
On Sunday (June 7), she announced that littering in France in a public place - including medical face masks, and cigarette butts - will soon risk a fine of €135, rising to €375 in case of non-payment
She said: “Everyone must understand that all objects thrown on the ground often finish their journey in the ocean.
“If we want clean oceans and seas, it starts with clean pavements.”
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